Why Social Media Matters: Expedia Lessons Learned from the Trenches
Thursday, May 20, 2010 from 7:30 AM to 9:00 AM (PT)
Bellevue, WA
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Event Details
How does a global house of brands with multiple audiences and goals manage its social streams? Build community? Sync with PR and customer services? Integrate social media with recruiting efforts?
This month's breakfast event will feature Kristin Graham, Expedia’s VP of Recruiting and Engagement, as she shares insights and lessons learned on these and other questions. You’ll get an overview of Expedia's approach to social media and community building for their portfolio of global travel brands, which includes Hotels.com, TripAdvisor and Hotwire, to name a few.
In addition, Graham will delve into how social media is changing the recruiting game, sharing a mini case study on how Expedia is exploring and implementing social media to attract and recruit world class talent.
In this session, you’ll learn:
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How Expedia is approaching social media strategy for its multiple global brands
- Valuable lessons learned while implementing social media tools and building communities
- How Expedia is leveraging social networking to attract and recruit world class talent
Get your boarding pass to this great combo event. If you can't make it in person, join us on SMBSeattle's livestream on Ustream. Since this is a joint event sponsored by SMBSeattle and IABCSeattle, the hashtag will be: #iabcsmb (this event only).
We look forward to seeing you there!
-Social Media Breakfast Seattle AND IABCSeattle
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Date: Thursday, May 20, 2010
Time: Networking – 7:30-8:00 a.m., Program – 8:00-9:00 a.m.
Location: Expedia, Inc., 333 108th Ave NE, 11th Floor, Bellevue
Cost: $10
Event tag: #iabcsmb (for this event only)
Parking: Will be validated
SPEAKER BIO:
About Kristin Graham
As VP of Global Recruiting & Engagement, Kristin heads up recruiting and employee communication for Expedia, Inc.'s companies, which have more than 70 points of sale in more than 40 countries. Her current role oversees talent acquisition across the company's different brands and regions as well as employee programs like employer branding, community involvement, engagement/retention programs. Kristin helped start the @Expedia Twitter account in 2008, which now has over 27,000 followers. Her Recruiting team also created the @Expedia_Jobs account to help attract talent on a global scale.
Kristin has an undergraduate degree from Lake Forest College, a master's degree in journalism from Northwestern University, and an MBA from the University of Illinois at Chicago. She has been with Expedia since 2007.
SPONSORS:
Microsoft Services Broadcast Network
About Social Media Breakfast Seattle
Established in 2009 for social media practitioners and enthusiasts in the Puget Sound area, we provide learning, in-depth content sharing, skill building and networking opportunities in a morning business setting. Through thought-provoking discussions with speakers and guests, we build awareness of best practices and help shape the future of digital media professions.
Social Media Breakfast Seattle Follow us on Twitter @SMBSeattle, fan us on Facebook, and join our LinkedIn Group. Join us on our livestream: www.ustream.tv/channel/smbseattle
About IABC/Seattle
IABC/Seattle, a chapter of the International Association of Business Communicators (IABC), connects professionals across all communication disciplines to inspire individual growth and overall industry excellence. From across the Puget Sound area, our members have access to a vast array of communication resources and networking opportunities. http://seattle.iabc.com
Follow us on Twitter @IABCSeattle and join our LinkedIn Group. IABC/Seattle also links you to 102 IABC chapters worldwide and a global network of 16,000+ communicators that inspire, establish, and support the highest professional standards for business communicators.
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SMBSeattle
SMB Seattle was established in 2009 for social media practitioners and enthusiasts in the Puget Sound area, and provides learning, in-depth content sharing, skill building and networking opportunities in a morning business setting. Through thought-provoking discussions with speakers and guests, we build awareness of best practices and help shape the future of digital media professions.
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